This Agreement ("Agreement") is effective
immediately with the Publisher clicking I agree, and is made by
Mediashakers.com ("Mediashakers ") the Publisher that accepts this
agreement ("Publisher"). For purposes of this Agreement, Publisher's
authorized representative will be the person who has filled out the form on the
website. This Agreement governs advertising delivered through Publisher’s Web
site(s) or platform(s) (the "Publisher’s Site(s)"). MediaShakers and
Publisher agree as follows:
- MediaShakers plans advertising campaigns and buys advertising media on behalf of its clients.
- Publisher sells certain advertising products and services that it is willing to make available in support of MediaShakers’s clients’ advertising campaigns.
- Publisher desires to sell and MediaShakers desires to purchase certain of Publisher's products and services in accordance with the terms set forth in this Agreement.
NOW THEREFORE, in consideration of the mutual covenants set
forth herein, the parties agree as follows:
DEFINITIONS
"Advertising Material" means the text, graphics, logos, designs, trademarks and copyrights for any type of advertising including, but not limited to, buttons, banners, text-links, pop-ups, and pop-unders is created by an advertiser."Advertiser(s)" means one or more customers of MediaShakers which create the Advertising Material, and authorizes MediaShakers as its agent to include it on the Publisher’s Site(s).
"Approved Monthly Delivery" means the amount of inventory to be delivered for each calendar month of the campaign as stated in the Order.
"Approved Monthly Spend" means the amount of money that MediaShakers sets as as spending limit, and for which it will be liable for any calendar month if specified under a particular Order.
"MediaShakers HTML Insertion Code" means the code in which Publishers are permitted to use Advertising Material delivered to the Publisher’s Site(s).
"MediaShakers Network" means the advertising network owned and operated by MediaShakers.
"Impressions" means the number of times Advertising Material is served to a person visiting the Publisher’s Site(s).
"Order" means an insertion order that is submitted by MediaShakers and is accepted by Publisher, or an online order via the Internet, which is a proposal that is submitted by Publisher in response to a request for proposal and is accepted by MediaShakers
"Publisher Earnings" and "MediaShakers Earnings". "Publisher Earnings" means the total revenue MediaShakers generates by running advertising campaigns for Publisher using the Advertising Materials less "MediaShakers Earnings", and subject to the Total Spend that may be established under an Order. "MediaShakers Earnings" are calculated at the campaign level at the sole and absolute discretion of MediaShakers. MediaShakers evaluates each advertising campaign and makes relative earnings calculations based upon a number of factors including the type of campaign metric (e.g., CPM, CPC, CPA), the performance of the campaign, technology costs, and other factors relating to the campaign, the performance of Publisher's site(s) and MediaShakers's Network as a whole.
"Total Spend" means the maximum amount of money for which MediaShakers will be liable under the Order.
"Unique Click" means the number of times, as recorded by MediaShakers’s server, a person visiting Publisher's Site(s), as identified by cookie or IP address, clicks on Advertising Material, provided however, that a click on Advertising Material by a particular visitor shall only be counted as a Unique Click once every 24-hour period.
AGREEMENT
- Order, Delivery, and Adjustments.
1.1. Relationship. From time to
time, the parties may negotiate the terms of Orders under which Publisher will
deliver Advertising Material for advertising campaigns to its Site(s) for the
benefit of each Advertiser.
1.2. Orders. Publishers may
initially deliver any amount of impressions. If contacted in order to limit
delivery or certain directions as to the type of traffic, it's georgraphic
origin etc. publisher must comply with these requests.
1.3. Adjustments to Orders.
Mediashakers may make adjustment to numbers until the 15th of the following
month. These adjustments may be reflected in reporting or may be notified by
email to the email that was on the sign up publisher form when signing up.
- Invoicing and Payment.
2.1. Payment. Within 35 days after
the last day of each calendar, MediaShakers will pay Publisher its Publisher
Earnings for Advertising Material actually delivered by Publisher to each of
Publisher’s Site(s) approved by MediaShakers during the applicable calendar
month and for which MediaShakers has been paid by the Advertiser in accordance
with Section 3.2 herein, subject to the applicable Order’s specifications,
terms and conditions. Publisher acknowledges that MediaShakers bills its Advertisers,
and pays its Publishers, based on actual delivery.
2.2. Liability for Publisher’s
Revenue. Publisher understands and agrees that MediaShakers acts solely as an
agent for the Advertisers; and that MediaShakers shall only be liable to
Publisher for Publishers’s Revenue based on payments from Advertisers that it
has received without restrictions that constitute immediately-available funds
to MediaShakers (hereinafter called "Cleared Funds"). Publisher
agrees that (i) MediaShakers shall have no liability or obligation to Publisher
for payments due but unpaid from Advertisers, or that are not Cleared Funds;
(ii) Publisher will only assert any claims therefore directly against the
Advertisers; and(iii) Publisher shall hold MediaShakers harmless and indemnify
it from any claims or liability related to such unpaid amounts or or amounts
that do not constitute Cleared Funds. MediaShakers agrees to make every
reasonable effort to bill, collect and clear payment from the Advertisers on a
timely basis. MediaShakers, reserves the absolute right not to make any
payments if the Publisher violates any of the terms and conditions set forth
herein. MediaShakers shall not pay for clicks generated from MediaShakers house
banners. Clicks from MediaShakers house banners will result in no revenue for
Publisher.
2.3. Invoicing and Payments.
- If Publisher Submits an Invoice. Publisher shall ensure that invoices display Advertisers’s name, Media Plan number, and the time period being billed. Publisher shall invoice each campaign separately on a calendar monthly basis, in the month following delivery. Invoices shall be based on actual delivery amounts based on Mediashakers reporting, not contracted numbers. All invoices received by MediaShakers will be considered final and correct after 45 days of receipt unless MediaShakers disputes the accuracy of an invoice by a written notice to Publisher, in case the dispute shall be resolved as provided herein.
- If Publisher Does Not Submit an Invoice MediaShakers makes its own final determination of the Publisher’s due balances on the first day of the calendar month after previous calendar month. This determination shall be calculated based on the amount of traffic as counted by the MediaShakers tracking system, multiplied by the fixed rate or revenue share percentage, as agreed to in the Order and as it is displayed in the publishers information within the MediaShakers system. Publisher shall notify MediaShakers in writing that it disputes the calculation within 75 days after the last calendar day of the month in question. All MediaShakers calculated payments after that period shall be deemed to be correct and final.
- Disputes.
- If Publisher issues an invoice. If Publisher issues an invoice, and MediaShakers disputes all or a portion it, MediaShakers shall pay the part of the invoice that is undisputed. The disputed part of the invoice shall be negotiated between the parties until agreement is reached and MediaShakers shall then pay the agreed upon price of the disputed amount.
- If Publisher does not issue an invoice. If Publisher disputes all or part of a balance calculated by MediaShakers according to its tracking system, MediaShakers shall pay the undisputed part, and the disputed part shall be negotiated between the parties until agreement is reach, and MediaShakers shall then pay the agreed upon amount
2.4. Taxes. MediaShakers assumes no
responsibility for paying income taxes on behalf of Publisher. By participating
in the MediaShakers Network, Publisher assumes complete and sole responsibility
for any taxes owed as a consequence thereof.
- Advertising Materials.
3.1 Linking and Trafficking
Guidelines. Prior to displaying the first Advertising Materials specified in an
Order, MediaShakers shall provide Publisher with linking instructions, URL, banner,
and alternative text for the Advertising Material. MediaShakers may make
changes to any such Advertising Material upon 48 hours notice, via e-mail,
telephone or fax. Publisher shall process such changes so as to deliver the
Advertising Material correctly, clearly, and at the times and frequencies
specified by MediaShakers. In the event Publisher fails to run the Advertising
Material properly, MediaShakers may require appropriate delivery of additional
Advertising Material and/or a proportional or total reduction in amounts
payable.
3.2. Delivery of Advertising
Material. MediaShakers shall provide all Advertising Material to Publisher via
servers at MediaShakers. MediaShakers shall issue Orders to Publisher, and
shall provide Publisher with appropriate linking instructions to the
MediaShakers servers. Publisher shall obtain the Advertising Materials from the
MediaShakers services at the time of delivery the Advertising Materials for a
specific advertisement. If Publisher is unable to obtain the Advertising
Materials from the MediaShakers servers on a consistent basis, Publisher shall
cease delivering Advertising Material and shall contact MediaShakers promptly,
but in no event more than one business day after the problem first occurred.
Publisher shall not resume the display of Advertising Materials until
MediaShakers directs Publisher to do so. In the event of a persistent outage of
the MediaShakers servers, MediaShakers may, at its option, provide Publisher
with the Advertising Materials directly, and may direct Publisher to serve the
Advertising Materials from its servers.
3.3. MediaShakers HTML Insertion
Code. Publisher shall place the MediaShakers HTML Insertion Code on all
appropriate pages within its Site(s). Publisher shall not alter, sell or disclose
the MediaShakers HTML Insertion Code in any way without MediaShakers’s prior
written consent. The MediaShakers HTML Insertion Code for Advertising Material
may not be used on a web page other than one located at an approved Site and
may not be distributed or submitted to any newsgroup, e-mail distribution list,
chat room, guest books, or other location which would result in the execution
of such code without a bona fide visit to an approved Web Site.
3.4. Modification Of Advertising
Material. Advertising Material must not be modified from original format
without consent from MediaShakers. Publisher agrees to use the Advertising
Material provided for displaying not more than one ad unit size per page view.
Advertising Material cannot be placed in email messages. Publisher can not
alter, copy, modify, take, sell, reuse, or divulge any computer code for the
Advertising Materials, except as is necessary to partake in the MediaShakers
Network, provided, however, with the prior approval of MediaShakers, the Publisher
may, in certain instances, modify the Advertising Material computer code for
purposes of inserting certain pre-approved language above or below the
Advertising Material. Requests for language approval should be sent to
publishers@MediaShakers.com. If Publisher violates this provision,
MediaShakers, may, at its option, either reduce or eliminate any and all
payments due hereunder, and/or terminate this Agreement as provided herein.
3.5. Recording of Service Counts.
MediaShakers shall have the sole responsibility for calculation of statistics,
including Impressions and click-through numbers. Greenwich Mean Time (GMT)
shall be the time period for traffic and tracking purposes. Statistics shall be
available to Publisher online at http://www.MediaShakers.com. Publisher
understands that MediaShakers’s online statistics may not be 100% accurate and
that MediaShakers may make adjustments to Publisher’s online statistics at the
end of each calendar month to account for, among other things, specific
contractual provisions (e.g., bonuses) and statistical errors. In the event
that coding on Publisher’s Site(s) generates substantial number of erroneous
impression due to a technical problem such as server malfunction, coding
alteration or a mistake in entering code, Publisher agrees to respond to the
e-mail generated by MediaShakers technical support within 48 hours. If
Publisher does not respond to this alert, MediaShakers reserves the right to
(a) withhold payment on all Impressions and clicks delivered after the 48-hour
period has expired, or (b) not show any revenue-producing Advertising Material
on the relevant Site(s).
3.6. Fraudulent Impressions. Any
method to artificially and/or fraudulently inflate the volume of impressions or
clicks is strictly forbidden. Counts of impressions or clicks will be decided
solely on the basis of reports generated by MediaShakers's Advertising Network.
These prohibited methods include but are not limited to: framing an ad-banner's
click-through destination, auto-spawning of browsers, blind text links, running
'spiders' against the Publisher's own website, automatic redirecting of users,
pop-up windows or any other technique of generating automatic or fraudulent (as
determined by MediaShakers, acting reasonably, or based on industry practices)
click-throughs and/or impressions. Advertising Material may not be placed on a
page which reloads automatically. . Publisher may not require users to click on
Advertising Material prior to entering a Web Site or any area therein or
provide incentives of any nature to encourage or require users to click on
Advertising Material. Publisher’s clicks-throughs of any link other than
MediaShakers's Advertising Material, or use of any other means of artificially
enhancing click results shall be a material breach of this Agreement, and upon
such occurrence, MediaShakers may terminate this Agreement effective upon
delivery of notice. Such termination is at the sole discretion of MediaShakers
and is not in lieu of any other remedy available at law or equity.
MediaShakers's ad server will be the official counter for determining the
number of Advertising Material delivered under an applicable Order, and amounts
payable under this Agreement.
3.7. Ad Placement. 728x90
leaderboard, 120x600 skyscraper, and 160x600 wide skyscraper creative must be
placed above the fold on an 800x600 pixel screen (within 500 pixels of the top
of the webpage) so they are viewable without scrolling; 300x250 medium
rectangles must be placed above the fold on an 800x600 pixel screen (within 500
pixels of the top of the webpage).
- Eligible Site(s).
MediaShakers reserves the absolute
right to refuse in its sole discretion to affiliate with any Publisher. The
following are examples of sites that are not eligible for participation:
- Sites which contain material that infringes the rights of others (including but not limited to copyright and other intellectual property rights) or which promotes copyright piracy (i.e., unauthorized MP3s, roms, 'warez', emulators, or cracks, etc.)
- sites with pornography, adult content, sexual or erotic material or sites that contain links to such content
- Sites with gratuitous displays of violence, obscene or vulgar language, and abusive content or content which endorses or threatens physical harm
- Sites promoting any type of hate-mongering (i.e., racial, political, ethnic, religious, gender-based, sexuality-based or personal, etc.)
- sites that participate in or transmit inappropriate newsgroup postings or unsolicited e-mail (spam)
- Sites promoting any type of illegal substance or activity (i.e., how to build a bomb, hacking, 'phreaking', etc.)
- Sites with illegal, false or deceptive investment advice and money-making opportunities
- Sites that provide incentives of any nature to require or encourage users to click on ad banners (i.e., charity, sweepstakes, etc.).
- Sites that are under construction or incomplete
- Sites with extremely limited audiences or viewership
- Sites with any type of content reasonable public consensus deems to be improper or inappropriate
- Sites that contain any content violating privacy laws, including the Children’s Online Privacy Protection Act.
At any time MediaShakers may
investigate any Site for violation of this Agreement. MediaShakers regularly
performs compliance audits. If MediaShakers determines that Publisher's Site(s)
includes any undesirable content, MediaShakers may discontinue the Ad campaign
upon notice, and Publisher shall immediately cease delivering Advertising
Material on such Site(s) . In no event, will MediaShakers or its Advertisers be
obligated to pay for Advertising Material delivered through Sites containing
undesirable content after Publisher’s receipt of such notice from MediaShakers.
- Minimum Traffic.
MediaShakers reserves the right to
terminate this Agreement immediately should, according to MediaShakers's
statistics, either (a) the number of Impressions delivered by Publisher does
not ad to $1 in income. or (b) the unique click-through rate on Advertising
Material delivered to Publisher's Site(s) equals 70% less than the average click-through
rate of said Advertising Material for all web sites in the MediaShakers Network
for any 7 consecutive calendar day period; or (c) When calculating the amount
due to Publisher under the previous sentence, any payments for a particular
month of less than $1.00 will be forfeited. Notwithstanding the foregoing,
prior to making any payment to Publisher, MediaShakers reserves the right to
(i) demand make-goods for any short-fall of the Minimum Requirements OR (ii)
reduce payment to Publisher accordingly.
- Representations and Warranties.
Publisher represents and warrants
to MediaShakers that:
- All content, products, and services on the Site(s) are legal to distribute, that it owns or has the legal right to use, and will not infringe, any and all copyrights, trademarks, patents or other proprietary rights; and
- The Site(s) do not, and will not during the term of this Agreement, contain any material described in Section 4 of this Agreement; and
- The Site(s) are free of any "worm", "virus" or other device that could impair or injure any person or entity; and
- It is generally familiar with the nature of the Internet and will comply with all laws and regulations that may apply; and it will conduct its business in compliance with all applicable laws, rules and regulations; and
- It has full legal power and authority under its organizational documents to enter into this Agreement and to perform the obligations contained herein; and the execution of this Agreement and the performance of its obligations by Publisher will not conflict with or a cause a breach or violation of any agreement, law, regulation or other obligation to which Publisher is a party or subject.
- Campaign Discontinuance.
MediaShakers has the option, in its
sole discretion, to discontinue any Ad campaign or obligation under an Order,
with or without cause, by giving a notice via e-mail, telephone or fax, to the
Publisher's authorized representative that will be effective immediately on the
date when it is sent. If MediaShakers elects to discontinue any Ad campaign or
obligation under any Order, all unfulfilled contractual commitments subsequent
to notice shall become null and void, and MediaShakers shall pay Publisher only
for Advertising Material delivered up to the date of the notice period so long as
such Advertising Material are delivered evenly, or at a rate consistent with
the rate anticipated in the Order. MediaShakers shall have no obligation to pay
for Advertising Material delivered by Publisher prior to the date of the notice
that exceeds the number specified in the original order or that vary
significantly from the rate of Delivery prior to notice of discontinuance.
- Term and Termination.
A. Term.
Subject to the early termination rights of either party herin, the term of this
Agreement shall be 1 year from the date first written above; and it shall renew
automatically for subsequent one-year periods unless either party notifies the
other at least 30 days before the end of the then-Term that it does not wish to
renew the Agreement.
B. Termination
by Either Party. Notwithstanding Section 8.A above, either party may terminate
this Agreement at anytime for one of the following reasons for any reason
whatsover, upon 30 days written notice to the other party. Notice may be
provided via e-mail or any other public means and will be effective 30 days
after its transmission.
C. Termination
by MediaShakers. Notwithstanding Sections 8.A and B above, MediaShakers shall
also have the right to terminate this Agreement because of either of the
following reaons:
- Immediately upon written notice of because Publisher has breached Section 3.6 herein; or
- Upon the time periods specified in Section 7 herein upon a campaign discontiuance in accordance with that Section.
D. Consequence
of Termination. Upon receipt of such termination notice, Publisher agrees to
immediately remove MediaShakers's HTML code for serving Advertising Material
from its Site(s). In the case of termination, provided that Publisher has an
outstanding account balance equal to or greater than $1, MediaShakers will pay
Publisher all legitimate moneys due during the next billing cycle.
- License and Intellectual Property.
MediaShakers shall may the trade
names or trademarks of the other party or Advertisers without prior written
approval from the party owning such name or mark.
- Privacy
10.1. Privacy Policy. Each party
shall include conspicuously on its Site(s), a privacy policy that describes how
such party collects, uses, stores and discloses users’ personal data if any is
collected, including e-mail addresses, and instructs users how to opt-out of
such practices. Publisher’s privacy policy shall disclose that third party
advertisers may place cookies on the browsers of visitors to Publisher’s
Site(s).
10.2. Privacy Representations and
Warranties. Each party warrants to the other that, during the term of this
Agreement, it shall comply with all applicable laws and regulations (including
but not limited to laws governing privacy, and data protection). Publiser
warrants that it shall comply with the Self-Regulatory Principles Governing
Online Preference Marketing promulgated by the Network Advertising Initiative
(available at http://www.networkadvertising.org/aboutnai_principles.asp).
- Confidentiality.
MediaShakers and Publisher will
uphold in confidentiality any information that is not public in accordance with
relationship.
- Indemnification.
The Publisher agrees to indemnify
and hold MediaShakers and its affiliates, employees, agents and representatives
harmless from and against any and all claims, demands, liabilities, expenses,
losses, damages and attorney fees arising from any and all claims and lawsuits
for libel, slander, copyright, and trademark violation as well as all other
claims resulting from (i) the participation of the Publisher in the
MediaShakers Network, (ii) operation of the Publisher's Site(s) submitted to
MediaShakers for participation in the MediaShakers Network or (iii) otherwise
arising from Publisher's relationship with MediaShakers. The Publisher also
agrees to indemnify MediaShakers for any legal fees incurred by MediaShakers,
acting reasonably, in investigating or enforcing its rights under this
agreement.
- Disclaimers, Exclusions And Limitations.
- Disclaimer of Warranty. EXCEPT AS EXPRESSLY SET FORTH IN THESE TERMS AND CONDITIONS, MediaShakers MAKES, AND HEREBY SPECIFICALLY DISCLAIMS, ANY REPRESENTATIONS OR WARRANTIES, EXPRESSED OR IMPLIED, REGARDING THESE TERMS AND CONDITIONS, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, AND IMPLIED WARRANTIES ARISING FROM COURSE OF DEALING OR COURSE OF PERFORMANCE.
- Limitation of Liability. UNDER NO CIRCUMSTANCES WILL MEDIASHAKERS BE LIABLE TO PUBLISHER WITH RESPECT TO ANY SUBJECT MATTER OF THESE TERMS AND CONDITIONS UNDER CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY OR OTHER LEGAL OR EQUITABLE THEORY, WHETHER OR NOT MEDIASHAKERS HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGE, FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR EXEMPLARY DAMAGES ARISING FROM ANY PROVISION OF THESE TERMS, INCLUDING, BUT NOT LIMITED TO, LOSS OF REVENUE OR ANTICIPATED PROFITS OR LOST BUSINESS. THESE LIMITATIONS SHALL APPLY NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE. IN NO EVENT SHALL MEDIASHAKERS' AGGREGATE LIABILITY ARISING OUT OF THESE TERMS AND CONDITIONS EXCEED THE PAYMENTS TO THE PUBLISHER HEREUNDER.
- Non-Circumvention.
During the Term of this Agreement,
and any renewal thereof, and for one (1) year after its termination for any
reason, Publisher agrees that it will not do business directly or indirectly
with any Advertiser specified in an Order, or directly or indirectly solicit or
induce such Advertiser to do business directly with the Publisher. Publisher
understands and agrees that this prohibition is a key consideration and
inducement for MediaShakers to enter into this Agreement with Publisher, and to
provide the services hereunder.
- General.
15.1. Inconsistency with Order. In
the event of any inconsistency between an Order and this Agreement, the terms
of the Order shall prevail.
15.2. Governing Law, Jurisdiction
and Venue. This Agreement and all Orders shall be governed by the laws of New York, without regard
for the conflict of law principles there the above shall be the sole venue to
hear controversies arising from or related to this Agreement, and each party
consents to the personal jurisdiction of those courts.
15.3. Assignment. Any assignment,
transfer or delegation by Publisher of its rights or duties hereunder will be
governed by this Agreement, subject to the parties’ termination rights
hereunder.
15.4. No Prior Agreements. This
Agreement, together with all fully-executed Addenda, attachments and exhibits
attached hereto, and all proper Orders, contains every obligation and
understanding between the parties regarding the subject matter hereof, and
merges and supersedes all prior and contemporaneous agreements and
understandings, if any, regarding the subject matter hereof.
15.5. Severability, Rights
Cumulative. If any provision herein is held to be unenforceable, the remaining
provisions shall remain in full force and effect. All rights and remedies
hereunder are cumulative. The Parties represent that they fully acknowledge and
agree to the terms of this.
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